Target Audience and Color Theory

Target audience: 

In most coming-of-age films, the typical audience is mainly teenagers. Ages can range anywhere from 12 to 18. Most producers take this angle because they believe that most teenagers can relate to these films because they are also in that stage of growing up and both physically and mentally maturing. Research shows that most coming of age films are designed to appeal to a more feminine audience and the characters usually have a more down to earth and "normal teenage girl" fashion. These types of films also typically include the usual hobbies like writing, dance, shopping, hanging with friends, music, etc... Adding to the feminine appeal, most coming-of-age dramas also usually include romance as a sub-genre which also adds to the intended teenage audience. 

Color Theory: 

I started my research by just searching for articles on color theory, but what I found didn’t really help me. All the articles I looked at focused on the colors themselves rather than how they affected the film. Moving forward, I decided to try and research how color theory effect different kinds of films. This gave me access to a variety of different articles with usable information. The first thing i learned was how filmmakers use color choices to enhance storytelling, develop characters, and help create an immersive atmosphere.  

Each individual color has its own associations with connotations that influence the viewers' perception. For example, the color “red” has many different meanings including anger, passion, rage, desire, excitement, energy, strength, violence, and many more. Every color has a different meaning like yellow which can represent wisdom and knowledge while pink represents love and innocence.   

 

Reflection: 

After reflecting my research I have realized how much I have actually learned. Starting this project I didn't now anything about color theory, and didn't know much on how to reach your target audience. I have also learned that I need to focus on researching a deeper question rather than trying to find information on a very broad one. Overall I have learned so much that will benefit me in the future and assist me in creating my film opening. When I start filming for my project I will make sure to take into consideration the different aspects of color theory and how to properly reach my target audience. 

Sources:

https://prezi.com/u-mzr7kqffc7/target-audience-research/

https://nofilmschool.com/color-psychology-in-film